Popularity of Soft Drinks: Colored versus Non-Colored and risks associated with their prolonged usea

  • Sana Sarfaraz Jinnah University for Women, Karachi Pakistan.
  • Tanveer Bano Jinnah University for Women, Karachi Pakistan.
  • Wajeeha Fatima Jinnah University for Women, Karachi Pakistan.
  • Rana Amjad Jinnah University for Women, Karachi Pakistan.
  • Ammarah Mehak Jinnah University for Women, Karachi Pakistan.
  • Mahira Iqbal Jinnah University for Women, Karachi Pakistan.
  • Kiran Naseem Jinnah University for Women, Karachi Pakistan.

Abstract

Objective: The current study was conducted to evaluate the rate of consumption of cold drinks, preference of colored versus non-colored drinks among youth, effects produced by these drinks in youth and reason of consumption. With passing years, the consumption of cold drinks in youth has shown high increase. This high rate of consumption of carbonated soft drink may lead to different disease conditions like anemia, bones weakness as well as unexpected increase in blood sugar level and body weight.


Methodology: It is survey based study carried on young generation N= 200 age 15-25 years both male and female from different colleges and universities in Karachi. The survey consisted of 10 questions, the answers were recorded as open and close ended. The experimental study was carried out on 5 groups comprising of 6 Rabbits each weighing 1-2.5 kg. Blood sugar levels were tested before administration of cold drink and 2 hours after administration of drink.


Result: From our data we found that 90% of younger generation consumes soft drinks.  The frequency of consumption was 51% daily. Black colored drink is most preferred (39%) among different brands and white soft drink is liked by 28% youth. 62% of youth prefer colored drinks. Black drink had the highest sugar content, followed by green, orange and white. Our experimental study showed highly significant (p<0.001) increase in blood glucose levels in animals given black colored drink.


Conclusion: Youth are addicted to cold drinks and they preferred colored cold drink over non-colored which can lead to different health problems.

Author Biographies

Sana Sarfaraz, Jinnah University for Women, Karachi Pakistan.

Faculty of pharmacy

Tanveer Bano, Jinnah University for Women, Karachi Pakistan.

Faculty of pharmacy

Wajeeha Fatima, Jinnah University for Women, Karachi Pakistan.

Faculty of pharmacy

Rana Amjad, Jinnah University for Women, Karachi Pakistan.

Faculty of pharmacy

Ammarah Mehak, Jinnah University for Women, Karachi Pakistan.

Faculty of pharmacy

Mahira Iqbal, Jinnah University for Women, Karachi Pakistan.

Faculty of pharmacy

Kiran Naseem, Jinnah University for Women, Karachi Pakistan.

Faculty of pharmacy

Published
2017-07-07
How to Cite
SARFARAZ, Sana et al. Popularity of Soft Drinks: Colored versus Non-Colored and risks associated with their prolonged usea. RADS Journal of Pharmacy and Pharmaceutical Sciences, [S.l.], v. 5, n. 2, p. 13-19, july 2017. ISSN 2521-8484. Available at: <http://jpps.juw.edu.pk/index.php/jpps/article/view/129>. Date accessed: 25 nov. 2017.